"Steve, how the heck do you write sales copy like you do?"
Easily, start typing.
Actually, even after many years as a professional web-copywriter I'm still very, very intimidated and perplexed by many of the copy projects I take on, but none so overwhelming as my own projects, programs, services or products.
There is something about being so close to the project that just makes it more challenging to write about!
Rapid Member Pro has many packages and programs - and we've got a dozen more programs, products, services and packages we'll be adding to the marketplace this year including; coaching programs, membership site systems and how to create massively profitable passive income streams programs, graphics packages, copywriting packages and services, etc.
No matter what anyone tells you, writing copy for yourself is so much more challenging than writing for clients and customers, well, at least it's that way for me.
What about you?
Do you find it challenging to write your own sales copy or sales letters?
If you do... follow my simple advice.
1. Get an outline from ONE copywriter and stick with it.
If you keep changing your model, you'll go nuts. They all work, "Problem, Agitate, Solve" or "A.I.D.A." (Attention, Interest, Desire, Action), etc. Just pick one and move forward, no more second guessing yourself.
2. Once you have your outline, pick your primary target audience INDIVIDUAL! Not the whole audience or group... just ONE person out of the group.
Write to ONE PERSON, not everyone. Give this person a name, call her "Elma" or something... then, have a conversation with Elma and watch her respond to what you are saying.
3. DO NOT TRY TO BE A COPYWRITER! Write words, a conversation, and connect.
4. Worry about connecting, not impressing.
So often I see folks trying too hard to write COPY. It's not copy, its words that connect with your audience, or more specifically, to your ONE TARGET PROFILE person, Elma in our case.
Connect, hear the conversation from her point of view, have a friend read it to you.
Be CONVERSATIONAL and just answer questions she may have and talk with her like she were having a cup of tea or coffee with you at lunch.
5. Ask for the call to action...
Just because she is your friend doesn't mean you ignore asking her to commit!
Feel great about selling what you offer to your target audience, they'll thank you for it if what you have has value.
6. Be Imperfect.
Yup, stop being a perfectionist and write the letter... you can always change it later, just get it done and move forward.
And, for me, this is a huge issue - especially with my own products, programs and services.
I'm working on it.
Okay, that'll cover the bases for today... I'll tap more notes here about copywriting if you like, let me know.
Take care, be well, be productive and don't forget to ease up on yourself now and again... life is too short to beat yourself up all of the time, once a month is enough.
"Dedicated To Your Success..."
Rapid Member Pro
About the Author: Steven J. Odette is an in-demand copywriter and business coach who specializes in helping his clients improve sales letter conversions and set-up Fixed Term Membership sites using his very cool membership software and affiliate program management systems; Rapid Member Pro and Rapid Residual Pro. Check them out by going to; www.rapidmemberpro.com and www.rapidresidualpro.com now!